Seeking a Digital Strategist for company in Marin!

Kinetic Creative is seeking a Digital Strategist for a really cool client of ours in Marin!  Not only do they have the most awesome sauce culture, but they love to have fun! Think dogs roaming around, monthly happy hours, parties. They like to enjoy a work life balance, and so do you! The Digital Strategist is an innovative, creative thinker who can inspire and drive best-in-industry digital strategy across our diverse client base. The Digital Strategist will work at the program/campaign level with a cross-functional digital team, while also working closely with third-party vendors and peers in other departments — sales, marketing, public relations and IT — as their teams assist in the execution of specific digital tactics or portions thereof. He or she will closely and carefully manage the execution of the individual plans and tactics that embody all approved digital strategies, while also monitoring, tracking and measuring the results of such activities and reporting those results back to the team. These activities include, but are not limited to, implementation and management of site and social channel analytics, multi-channel ad buying and advertising strategy and management of additional results-driven programs or campaigns. This person must also exhibit deep understanding of the brand development and customer segmentation aspects of the agency and incorporate that thinking into the digital strategies of each project. While running individual programs/campaigns for the agency, this person will plan and implement best-in-class digital strategies within the project, from the web to social to mobile; while ensuring that such strategies meet or exceed overall goals and objectives. S/he will uncover digital insights for that client and target consumer and provide thought leadership in a collaborative, cross-functional environment. This person will also advise clients and client services teams on strategic digital approach, key tactics, best practices, measurement requirements for ROI and evolving trends that will affect the results for each client. S/he will work with the Community Manager to incorporate best practices from traditional CRM and loyalty, including direct mail, email, data collection, and data analysis in the social media environment and participate in new business development pitches as needed. This person will also be asked to collaborate with the Creative Director to develop scopes of work for digital engagement projects. We are looking for a solid professional with experience leveraging digital marketing functions along with a proven track record with marketing automation technologies, lead generation, product marketing and analytics. The ideal candidate will have strong presentation, written and verbal communication skills as well as experience working in an independent fashion. We are looking for at least three (3) years experience in a marketing support role, experience with digital marketing tactics and ad-buying, strategic planning experience and a deep passion for turning killer digital creative into a huge win for the client.

Digital Strategist Role (90%) – additional info / description

2-3 years of digital strategy experience Competencies: ·       Key understanding of data-driven, relevant and personalized digital communications ·       Experience with ad-buying, database growth, email marketing, deliverability, Personalized URLs, surveys, forms, social media, print mail, marketing automation and campaign reporting ·       Strong presentation, written and verbal communication skills ·       Must be able to work with minimal direction ·       Results oriented with the ability to manage multiple priorities and deadlines ·       Strong prioritization and organization skills ·       Excellent problem-solving skills and ability to multi-task ·       Strong interpersonal communication skills ·       Ability to define problems, collect data, establish facts, and draw valid conclusions Technology: ·       Proficiency with MS-Office products – Word, Excel, PowerPoint, Outlook ·       Experience with Google Analytics, and social listening platforms such as Mixpanel & Hootsuite ·       Familiarity with CRM products such as ACT, SalesForce.com, etc. ·       Experience with Database marketing/email/marketing automation products such as Eloqua, Neolane, Constant Contact, etc., is a plus.

Brand and Segmentation Support (5%) – additional info / description

Specifically, the role will require “top-down” analysis of brand and segmentation opportunities for any client, including presentations to clients and supervision of internal teams. Execution responsibilities will increase or decrease based on the workload of Creative Responsibilities.

Culture Support (5%) – additional info / description

In addition, this role shall support our evolution by creating a “tone and tenor” at each level of the organization that will manifest through three focus areas: a culture of consultancy, learning, and success. Program development and roll out calendar will be announced in January 2014 and execution will include coaching, presentations, reading and several team reviews.