Kinetic Creative is looking for a Copywriter for client in Marin!

Kinetic Creative is seeking a Copywriter for a really cool client of ours in Marin!  Not only do they have the most awesome sauce culture, but they love to have fun! Think dogs roaming around, monthly happy hours, parties. They like to enjoy a work life balance, and so do you! The Copywriter is responsible for generating the words, slogans, scripts, social media posts and additional content that accompany all creative visuals. The copywriter has ultimate responsibility for each project’s verbal or textual content, telling the story, crafting it in such a way that it resonates with the viewer/reader, ideally producing an emotional response. The position requires a highly creative and imaginative individual who can bring fresh ideas to every project and excel under pressure; excellent communication skills with the ability to communicate with all team members and clients; exquisite attention to detail and command of the written word; strong interpersonal skills with the ability to be a collaborative team player and to interact with internal and external clients; and a publishing/journalistic mindset with an interest in research, commerce, popular culture, and new advertising and digital trends and techniques. The day-to-day job responsibilities include creating and editing various forms of content needed for all active projects and social programs.  This content includes blogs,   short-form posts for various social channels, taglines, scripts, web copy, ad-copy, email marketing, and any additional content that may be required.  In addition to project focused content, the copywriter may also be responsible for internal content including proposals, SOWs, and strategy documents.  The copywriter is involved in the entire production process beginning with the kick-off meeting to discuss the client's requirements and core messages, familiarizing themselves with the product, target audience and competitor activities in the market, brainstorming ideas and concepts, presenting initial ideas to the creative team/Director of Digital Strategy, writing various copy options, modifying and iterating new copy to align with overall digital strategy.  Lastly, accuracy is essential. The copywriter is accountable for ensuring all content is grammatically correct, truthful and complies with client marketing codes.

Creative Role (90%) – additional info / description

·       A strong passion to create awesome work. ·       Touch every aspect of the project, even if it’s outside of your “core competency.” ·       Produce/execute across a variety of deliverables [comps, treatments, storyboards, mechanicals, scripts, MDDs, etc.]. ·       Strategic decisions that are informed by a client’s business needs without compromising creative integrity. ·       Create authentically unique and emotional experiences that build brand value for our clients. ·       Determine the best way to present ideas to the client and coordinate efforts to make presentations go well. ·       Write, polish, and present Creative Briefs. ·       Write and present rationale docs. Leadership ·       Engage with courage and encourage others to do the same. ·       An unquestionable willingness to commit completely; to own the job; a proven ability to drive things forward to completion. ·       Capture all important and relevant information as it pertains to the creative work during reviews, meetings, and conference calls — and ensure the rest of the creative team has it, too. ·       Comfort and confidence to make decisions; humility not to let ego be a factor in those decisions ·       Proven organizational skills and excellent attention to detail. ·       Set the attitude for the team. It’s supposed to be fun!

Brand and Segmentation Support (5%) – additional info / description

Specifically, the role will require “top-down” analysis of brand and segmentation opportunities for any client, including presentations to clients and supervision of internal teams. Execution responsibilities will increase or decrease based on the workload of Creative Responsibilities.

Culture Support (5%) – additional info / description

In addition, this role shall support our evolution by creating a “tone and tenor” at each level of the organization that will manifest through three focus areas: a culture of consultancy, learning, and success. Program development and roll out calendar will be announced in January 2012 and execution will include coaching, presentations, reading and several team reviews.