Creative Director in Marin?

Kinetic Creative is seeking a Creative Director for a really cool client of ours in Marin! 

Not only do they have the most awesome sauce culture, but they love to have fun! Think dogs roaming around, monthly happy hours, parties. They like to enjoy a work life balance, and so do you!

The Creative Director position holds responsibility for directing and leading creative engagements on both the consumer and commercial sides of our business, as well as new business pitch efforts across multiple client accounts. Our expectation is that this person will strategize, create and execute innovative campaigns of a globally competitive caliber that achieve our alcohol beverage clients’ strategic goals. The CD generates, articulates, facilitates, and fosters creative solutions for clients with a combination of creative skills (both his/her own as well as the team’s) and brand strategy acumen. The CD ensures the work translates business, brand, market segment, and engagement strategies into a conceptual framework that both meets with client approval and achieves the KPIs for the engagement. The CD collaborates across all departments to innovate groundbreaking ideas that leverage emerging technology and leverages past experience to instill best practices throughout the organization including creative writing teams, pitches, client and creative department management. This includes the recruitment and management of all artists, designers, writers, and filmmaker teams. Most of all, the CD “owns the creative process”, overseeing every creative detail from concept to execution. The position requires excellent leadership and communication skills with ability to communicate across disciplines; organizational skills with the ability to manage multiple deliverables; exquisite attention to detail; strong interpersonal and management skills with the ability to be a collaborative team player and to interact with internal and external clients; and excellent cross-channel creative skills and the ability to communicate creative rationale. The day-to-day job responsibilities include ensuring a thorough, intelligent, and complete Creative Brief is generated that aligns to the brand deck, customer segmentation and digital engagement strategy.  The CD must also provide feedback to the Account team (Account Director, Account Manager and/or Project Manager) early in the process with regard to the appropriateness of the project deliverable(s); suggest alternate avenues or media for a project if the avenue or media presented is not the best one to accomplish the objective. A challenging, probing, inquisitive personality – with the flair of perfectionist - is required because status quo solutions are not permitted. While collaboration is vital to our process we do not accept consensus outcomes. Each member of the creative team must have the personal drive and passion to want exceptional results and to feed off other talented individuals to deliver inspired work. The role also requires a working knowledge of the alcohol beverage US market with specific three-tier, DTC, and digital compliance focus.

Creative Role (90%) – additional info / description

·       A strong passion to create awesome work. ·       3+ year experience Creative Directing projects at interactive/digital ad agencies ·       Experience managing medium to large interactive and/or mobile projects ·       Experience producing work on the Facebook platform ·       Understanding of web production and front/back end development processes ·       Strong problem solving skills ·       A creative eye for detail ·       Excellent communication and client management skills ·       Produce/execute across a variety of deliverables [comps, treatments, storyboards, mechanicals, scripts, MDDs, etc.]. ·       Strategic decisions that are informed by a client’s business needs without compromising creative integrity. Leadership ·       Engage with courage and encourage others to do the same. ·       An unquestionable willingness to commit completely; to own the job; a proven ability to drive things forward to completion. ·       Capture all important and relevant information as it pertains to the creative work during reviews, meetings, and conference calls — and ensure the rest of the creative team has it, too. ·       Comfort and confidence to make decisions; humility not to let ego be a factor in those decisions ·       Set the attitude for the team. It’s supposed to be fun!

Brand and Segmentation Support (5%) – additional info / description

Specifically, the role will require “top-down” analysis of brand and segmentation opportunities for any client, including presentations to clients and supervision of internal teams. Execution responsibilities will increase or decrease based on the workload of Creative Responsibilities.

Culture Support (5%) – additional info / description

In addition, this role shall support our evolution by creating a “tone and tenor” at each level of the organization that will manifest through three focus areas: a culture of consultancy, learning, and success. Program development and roll out calendar will be announced in January 2014 and execution will include coaching, presentations, reading and several team reviews.