Our client is looking for a Sr. Digital Marketing guru to join the Consumer Credit Solutions Digital Marketing and Customer Experience team, to help define how to engage their customers in both mature and emerging digital channels.
Send resumes or referrals to ameet@kineticreative.com
This leadership role will be responsible for developing mobile and social marketing innovation, strategy and execution in support of the Consumer Credit Solutions (CCS) businesses, including Direct Auto Loans, Student Loans, Credit Card, Rewards, and Personal Loans & Lines.
This leader will be responsible for:
- Developing a customer centric mobile and social marketing strategy for CCS, driving increased customer engagement & business value.
- Identifying mobile and social marketing experimentation/learning plan that drives business results and bringing to market in partnership with the CCS online marketing manager
- Partnering with the CFS Digital Payments team to support product launches and pilots from a marketing perspective (e.g., mobile wallet)
- Managing our current social channel interaction methods, bringing together in order to develop awareness, best practices and process efficiency across CCS
- Identifying innovative new content types to be delivered across mobile and social channels, driving increased customer engagement and consideration
- Defining how CCS leverages listening as a tool to reducing customer pain points and increasing satisfaction and loyalty, in conjunction with other customer research methods
- Represent CCS on the Social Media Action Team, led by Enterprise Marketing, acting as our key business SME and a conduit to the governance, guidelines, processes, best practices and learning s set by Enterprise Marketing and this team. Includes representing Wells Fargo as one integrated business to consumers when weighing in at this forum.
Additional responsibilities include:
- Takes the lead to work with supported CCS businesses to identify mobile and social marketing initiatives. Businesses include Card, CFS Digital Payments, PCM, Direct Auto, Student Loans, Rewards, Enhancement Services, Retail Services and any other CCS business that touches DCG
- Building exceptionally strong relationships with business/product partners and marketing colleagues, Enterprise Social Media, Digital Channels Group and Home Lending eBusiness in order to develop and execute the right customer- and business-oriented strategies
- Leads/coordinates development of initiative business cases to secure management buy-in and funding in partnership with LOBs.
- Identifying and socializing internal and external market trends and considerations that impact business strategy.
- Defining the key performance metrics (KPIs) associated with mobile/social interactions, in partnership with Database Marketing MIS/Reporting team. Includes defining the dashboard of metrics we need to track as a business as well as project scorecards to be tracked in order to understand if we are driving expected outcomes
- Partnering with CCS digital marketing and customer experience managers in order to bring together cohesive strategies and plans vs. a siloed business approach
- Passion for understanding customer segmentation trends that enable business opportunities with our customers in the mobile/social space.
- Building strong relationships and partnerships across CCS and Home Lending businesses, Enterprise Social Media and with key partners in the Digital Channels Group
Basic Qualifications
8+ years experience in product management and/or digital media such as on-line, mobile, and social media.
Minimum Qualifications
- 7+ years banking or financial services experience.
- 5+ years experience developing strategy, roadmaps and business cases
- Demonstrated success articulating marketing strategy and translating it into action/results.
- Exceptional partnership and collaboration skills. Demonstrated ability to lead effectively in a matrixed organization, develop partnerships with many business and functional areas, providing insight into market developments and trends which may present opportunities.
- Strong influence skills. Ability to engage channel and LOB management to create buy-in for goal setting and strategy/tactic development.
- End-to-end thinking , seeks to understand full chain of activities and business economics that impact customer and sales experience, as well as connecting experiences across multiple channels.
- Experience balancing multiple priorities and project simultaneously.
- Strong communication (both written and verbal), interpersonal and team facilitation skills.
- Strong analytical skills. Ability to provide detailed analysis and documentation in support of overall initiatives and to take data and translate into insights and action.
- Success in developing strong business relationships with product/enterprise-wide partners and related teams, interacting with mid to senior management on behalf of the channel.
- Expertise in the mobile and social channel marketing space, specifically within the Financial Services. Includes connectivity to the external social/mobile environment, as related to CCS.
- Focus on learning and experimentation with a passion for developing best practices
- Ability to identify trends which may present opportunities or reflect gaps in the group's approach to marketing & business development.
- Strong business acumen with demonstrated ability to understand business drivers, economics , and how marketing and customer experience links to them.
- A true team player/leader and collaborator.
Preferred Skills
- MBA preferred
Send resumes or referrals to ameet@kineticreative.com
This leadership role will be responsible for developing mobile and social marketing innovation, strategy and execution in support of the Consumer Credit Solutions (CCS) businesses, including Direct Auto Loans, Student Loans, Credit Card, Rewards, and Personal Loans & Lines.
This leader will be responsible for:
- Developing a customer centric mobile and social marketing strategy for CCS, driving increased customer engagement & business value.
- Identifying mobile and social marketing experimentation/learning plan that drives business results and bringing to market in partnership with the CCS online marketing manager
- Partnering with the CFS Digital Payments team to support product launches and pilots from a marketing perspective (e.g., mobile wallet)
- Managing our current social channel interaction methods, bringing together in order to develop awareness, best practices and process efficiency across CCS
- Identifying innovative new content types to be delivered across mobile and social channels, driving increased customer engagement and consideration
- Defining how CCS leverages listening as a tool to reducing customer pain points and increasing satisfaction and loyalty, in conjunction with other customer research methods
- Represent CCS on the Social Media Action Team, led by Enterprise Marketing, acting as our key business SME and a conduit to the governance, guidelines, processes, best practices and learning s set by Enterprise Marketing and this team. Includes representing Wells Fargo as one integrated business to consumers when weighing in at this forum.
Additional responsibilities include:
- Takes the lead to work with supported CCS businesses to identify mobile and social marketing initiatives. Businesses include Card, CFS Digital Payments, PCM, Direct Auto, Student Loans, Rewards, Enhancement Services, Retail Services and any other CCS business that touches DCG
- Building exceptionally strong relationships with business/product partners and marketing colleagues, Enterprise Social Media, Digital Channels Group and Home Lending eBusiness in order to develop and execute the right customer- and business-oriented strategies
- Leads/coordinates development of initiative business cases to secure management buy-in and funding in partnership with LOBs.
- Identifying and socializing internal and external market trends and considerations that impact business strategy.
- Defining the key performance metrics (KPIs) associated with mobile/social interactions, in partnership with Database Marketing MIS/Reporting team. Includes defining the dashboard of metrics we need to track as a business as well as project scorecards to be tracked in order to understand if we are driving expected outcomes
- Partnering with CCS digital marketing and customer experience managers in order to bring together cohesive strategies and plans vs. a siloed business approach
- Passion for understanding customer segmentation trends that enable business opportunities with our customers in the mobile/social space.
- Building strong relationships and partnerships across CCS and Home Lending businesses, Enterprise Social Media and with key partners in the Digital Channels Group
Basic Qualifications
8+ years experience in product management and/or digital media such as on-line, mobile, and social media.
Minimum Qualifications
- 7+ years banking or financial services experience.
- 5+ years experience developing strategy, roadmaps and business cases
- Demonstrated success articulating marketing strategy and translating it into action/results.
- Exceptional partnership and collaboration skills. Demonstrated ability to lead effectively in a matrixed organization, develop partnerships with many business and functional areas, providing insight into market developments and trends which may present opportunities.
- Strong influence skills. Ability to engage channel and LOB management to create buy-in for goal setting and strategy/tactic development.
- End-to-end thinking , seeks to understand full chain of activities and business economics that impact customer and sales experience, as well as connecting experiences across multiple channels.
- Experience balancing multiple priorities and project simultaneously.
- Strong communication (both written and verbal), interpersonal and team facilitation skills.
- Strong analytical skills. Ability to provide detailed analysis and documentation in support of overall initiatives and to take data and translate into insights and action.
- Success in developing strong business relationships with product/enterprise-wide partners and related teams, interacting with mid to senior management on behalf of the channel.
- Expertise in the mobile and social channel marketing space, specifically within the Financial Services. Includes connectivity to the external social/mobile environment, as related to CCS.
- Focus on learning and experimentation with a passion for developing best practices
- Ability to identify trends which may present opportunities or reflect gaps in the group's approach to marketing & business development.
- Strong business acumen with demonstrated ability to understand business drivers, economics , and how marketing and customer experience links to them.
- A true team player/leader and collaborator.
Preferred Skills
- MBA preferred
